When it comes to getting a return on your advertising dollar, nothing beats PASO Magazine. Our distribution is second-to-none, and our community-focused content continues to celebrate everything good about living in the Paso Robles area. With our new website and social media activity, we are more capable than ever of reaching your customers with your message. We love our readers, and our readers love us. It’s a great thing to be a part of.


is to deliver high quality content about Paso Robles, our neighbors, and people and places of interest that make our remarkable community a great place to live and work.


PASO Magazine has beat all other competing publications for coverage since launching in 2001 — 100% MONTHLY COVERAGE of Paso Robles, Templeton, Shandon, San Miguel, and Bradley.

PASO Magazine prints and mails more than 25,000 copies to homes and businesses, and hand-delivers another 5,000 to local HOTSPOTS for residents and visitors.

Our estimated reach is 95,000 readers per month and the Paso Robles market continues to trend as the fastest growing economy* in SLO County over the last decade. *According to the Census Bureau.


Paso Robles is filled with interesting and wholesome people, places, events, entertainment, organizations, dining, travel, outdoor activities, small business, art & music and more.

PASO Magazine will continue to fulfill its mission of delivering this content in a timely and quality fashion to the residents and visitors of the greater Paso Robles area.

publisher, editor

Nicholas Mattson acheived a reputation for quality in print, online publishing, business ethics, and community awareness & service through the past decade.

Mattson managed two local businesses in Atascadero and Paso Robles before pursuing a career in media, and exceeded company standards and expectations in the delivery of service and sales in both quality and quantity.

As a writer and editor of local news, he brought a sense of personal responsibility and humanity to sports and community news — receiving accolades and acknowledgements for his work as a journalist and community service.