Open for Business on Norma’s Way

There’s a new destination in downtown Paso and the tucked away location may surprise some people. In the alley known as Norma’s Way (between Pine and Park), there’s a bustling courtyard, the wonderful aroma of wood burning smokers that make trekking through the alley worth it:

Jeffry’s Wine Country BBQ, Indigene Cellars and The Wearhouse share the courtyard, which they reference simply as “#inthealley.”
The courtyard, a brick extension of the Wearhouse building on 12th Street, offers the kind of unpretentious, warm and inviting spot that feels authentically Paso. Being a little off the beaten path is not a problem for these business owners – they embrace it. Says Jeffry Wiesinger, owner, with wife Kathleen, of Jeffry’s Wine Country BBQ, “I love seeing the expression on people’s faces when they find us for the first time. They tell me that they feel like they’ve found a hidden gem and they love the food.” Jeffry’s menu includes hometown faves as the Paso Mac & CheeseSteak and a smoked Tri-Tip Sandwich. They are open daily except for Wednesdays.

“I’m just happy to be a part of Paso’s progressive new vision,” says Raymond Smith, owner and winemaker at Indigene Cellars. Known for noteworthy varietals and old world blends, Raymond’s tasting room offers a low-key, charming tasting experience Wednesday through Saturday 1 to 9 and Sundays 12 to 6.

For the Wearhouse, one of Paso’s most popular beauty salons, their courtyard space is an extension of the upstairs salon that faces 12th Street. Owner Jullie Hammer will celebrate five years at her downtown location this month. “The courtyard space will give us a dedicated spot for bridal parties, and we plan to make the room available for pop-ups and other functions.”

Follow the businesses on Facebook or Instagram to learn about upcoming events, nightly specials and more @jeffryswinecountrybbq, @indigenecellars, and @thewearhouse_hammersalon.